J. C. Penney had a somewhat unusual attitude toward competition. Accessed May 12, 2011 at, Biography of James Cash Penney. Detroit: The Gale Group, 1998, s.v. He dusted the floor between customersup to ten or eleven times a day. He accepted cash only for his goods, rather than credit. When the straitlaced Penney refused to give liquor to the hotel cook in return for his trade, the butcher shop failed. In 1902, owners Guy Johnson and Thomas Callahan, impressed by his work ethic and salesmanship, offered him a one-third partnership in a new store he would open. Theme: Envo Blog. He cut off the whiskey, lost the customer, and the butcher shop failed, Jim losing all his savings in the process. Penney was involved with the founding of the University of Miami and served on its Board of Trustees from 1926 to 1930. Today, the fund is part of the Common Counsel Foundation, an Oakland, California, consortium of family philanthropic foundations and individual donors. The American Heritage Center, University of Wyoming. He turned down higher offers from competitors. He accepted cash only for his goods, rather than credit. (513) 860-8000 The local banker cautioned Penney against opening a "cash only" store, as three others had failed in Kemmerer, but Penney did not want to accept mining company scrip or credit. Reverend Penney worked hard to instill ethics in his son. He developed one of the nations top herds of Guernsey dairy cattle in Florida and at Emmandine Farm in Dutchess County, New York. The Cult of Celebrity in the Church of Christ, What I Saw at the National Conservatism Conference. James Cash Penney Jr. was born on a farm near Hamilton, Missouri, on September 16, 1875. The Salt Lake City store was for many years the most profitable. He had never been much of a book reader, preferring practical experience, but in 1915 he discovered the bookYouth and Opportunityby Dr. Thomas Tapper. His venture depended on purchases by a local hotel. His father, a bivocational Baptist minister, taught his son the value of money by having him buy his own clothes beginning at age eight. He has written for the New York Times, Popular Science and scores of special-interest and university magazines. He was quickly employed by T.M. In the fall of 1901, the two partners told Jim they wanted to open a new store in huge Ogden, Utah (population 20,000). What experience do you need to become a teacher? Charlotte, North Carolina 28217 ", In later life Penney, who now had the financial means to do what he pleased, operated cattle farms, became involved with charitable and religious endeavors, and pursued frequent public speaking engagements. He grew up in a stern, joyless family. If you continue to use this site we will assume that you are happy with it. Fax: (501) 376-591, Galeries Lafayette S.A. Water was drawn from a nearby well and hauled up to their rooms by bucket and rope. The museum is open Monday through Saturday from 10 am to 4:30 pm, and Sunday 11 am to 4 pm. During the 1960s and 1970s, the J. C. Penney company went through massive changes. Fax: (801) 961-5574 The company grew so big that a headquarters was requiredfirst in Salt Lake City, then in New York Cityto be closer to suppliers. (501) 376-5200 The museum is located at 722 JC Penny Drive, Kemmerer, WY. Fortunemagazine ran full stories on the company in the September 1950, July 1967, and March 1, 2016 issues. Over 20% of them were past or present presidents of their Chambers of Commerce. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/penney-james-cash. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/penney-james-cash, "Penney, James Cash Today, the company operates fewer stores about 1,100 but they tend to be much larger than the old Main Street outlets. However, his father's untimely death forced a change in plans, and Penney was forced to take a job as a store clerk to help support the family. Penneys success made him a national figure, whose business philosophy and methods provided a model for others to follow. Penney was a member of two professional collegiate fraternities: Alpha Gamma Rho for agriculture and Alpha Kappa Psi for business. This will help align your words and actions and help build trust. His father, James Cash Penney Sr., was a minister and civic leader who ran unsuccessfully for Congress on a populist ticket in 1894. [20], At the end of the Great Depression, Penney teamed with Thomas J. Watson, President and Founder of IBM, Arthur Godfrey, the radio and TV personality; and Norman Vincent Peale, a minister, inspirational speaker, and author of The Power of Positive Thinking, to help Henry Simler, an executive with the Remington Rand company. In the early 21st century the company operated more than 800 stores in the United States and Puerto Rico. Since then, the retailer has already closed more than 150 locations. The company opened another store in Kemmerer, Wyo., in 1902, and young Penney became a one-third partner for an investment of $500 and a promissory note for $1,500. Fast forward to 2011. That spring, his father died; among his last words were, Jim will make it. Johnson, Callahan, and Penney opened a store in another mining town, Cumberland, Wyoming, around the first of 1905. As each new store opened, Penney offered a profit-sharing plan to its manager. But the elder Penney also ran a 390-acre farm where the family raised both cattle and crops. Entrepreneurship, Innovation, and Job Creation, Social Capital and the Independent Sector, Rexburg, IdahoPenney Neighbors and Woidemann, Lewiston, IdahoPenney Neighbors and Brown, Moscow, IdahoPenney Neighbors and Coffey. His father, James Cash Penney Sr., was a minister and civic leader who ran unsuccessfully for Congress on a populist ticket in 1894. Enter your email address to subscribe and receive our newsletter and updates on new publications. At nineteen, Jim took a job at the J. M. Hale dry goods store for $25for eleven months workjust $2.27 per month. When the senior clerk came back to work, Tom Callahan kept Jim on. James Cash Penney Jr. was obliged to work as a shop clerk to help maintain the family during his early life. James Cash Penney Fax: (513) 860-8251 Penneys greatest passion, outside Christianity, was his desire to help Americas farmers, whom he had long understood and empathized with. Website for the city of Kemmerer, Wyoming. The chef at his main client, a local hotel, expected a kickback of one bottle of bourbon a week. But in 1902, Wyoming had provided exactly what young Penney needed to found a chain that has survived, as of 2011, for 109 years a tiny coal-mining town where the people wanted to buy what he had to sell. His personal websites aretherightswriter.comandRevBenJohnson.com. Over time, the company then returned somewhat to its roots, focusing on soft goods and divesting its many acquisitions. How did the Great Depression affect James Cash Penney? "The best teamwork comes from men who are working independently toward one goal in unison." James Cash Penney. Many innovative and unusual employee benefits and insurance were introduced. To keep expenses (and therefore prices) low, they did not deliver and did not offer credit. Much of the collateral was lost. [18][19] A member of both the Scottish and York Rites, Penney was coroneted a 33rd Degree on October 16, 1945, and received the Gold Distinguished Service Award by the General Grand Chapter, Royal Arch Masons, in Kansas City, Missouri, in 1958. Gradually, training courses and an internal company magazine,The Dynamo, were established. James Cash Penney The art of effective listening is essential to clear communication, and clear communication is necessary to management success. Solano Verde Water District. His age was 95. Hamilton High School in Hamilton, Missouri was renamed Penney High School. Virtually overnight, the company dropped the frequent price promotions of prior leadership. Known best as the founder of J. C. Penny, James was also a Freemason for most of his adult life. J. C. Penney, founder of the department store chain, died yesterday morning at the Hark ness Pavilion, ColumbiaPres byterian Medical Center. It seems to me so; business is therefore as much religious as it is secular., He encouraged everyone to meditate on great principles, which have persisted for thousands of years simply because their truth is unassailable. These include great Proverbs, the Golden Rule, the Decalogue, the Sermon on the Mount, and the testimony of men who have sought their way to the rare privilege of doing what they most wanted to do.. Accessed March 30, 2011 at, History of James Cash Penneys first store. Yet the highly motivated Penney, still vigorous and determined, borrowed money and soon regained control of his retail empire. Penney's childhood and early adult life appeared quite ordinary. In 1907, he bought out his partners Wyoming holdings and used them as a springboard to open stores in Idaho and Utah, and eventually across the nation. Meanwhile, the chains practice of providing quality at affordable price helped to bring in cash-strapped customers. Web. Until the end of his life, he continued to go to his offices. (503) 232-8844 He suggested more persuasive selling practices might have kept sales from falling, even in a dismal economy. The couple had been inspired by Toms mother, Celia, who operated a very successful low-price store in Chillicothe, Illinois, after moving from Missouri. Gale Encyclopedia of U.S. Economic History. His views are his own. Soon enough, Callahan asked Jim to move to Evanston, Wyoming, where Callahan and partner William Johnson operated another Golden Rule Store. U.S.A. 2013. Service brings satisfaction. [12] She was badly hurt in 1928 when she fell from a horse at their estate in White Plains. Jim could not tolerate the unfair practice and immediately quit. In the 1920s, mail-order giants Sears, Roebuck and Montgomery Ward began to open stores across the United States, selling many of the same soft goods the Golden Rule Stores sold. How did James Cash Penney achieve his goals? Penneys influence stemmed in part from his longevity. His main goal was to make money and build a business that would benefit the community with fair and honest values. In 1971, when James Cash Penney died at age ninety-five, the annual sales of the J. C. Penney company were $16 billion, second only among non-food retailers to then giant Sears, Roebuck. After a few years of success, Penney was offered his own store in Kemmerer, Wyoming, and took his shot. By 1929 the J. C. Penney company was so highly regarded that both Sears and Wards tried to merge with it to obtain their retail and buying expertise and improve their own chains. For J.C. Penney, Poor Results Are Better than Abysmal Results. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Because of this profit-sharing arrangement with his store managers, J.C. Penney was called "the Man with a Thousand Partners," a phrase Penney used in his autobiography. How did James Cash Penney manage his business? Still, each manager decided what was carried in his store because he knew his customers and decided how to price each item for his market and his competition. Jim jumped at the chance, without even asking how much he would be paid. Penney put up $2,000 for his share of the store, an investment that paid off handsomely. The store is at the northern corner of the Triangle at the corner of Pine St. (US 189) and J.C. Penney Drive. But throughout this period, he never stopped preaching and writing, espousing his belief in human nature, in Christianity, and in his many J. C. Penney partners. The company developed a large team of central buyers who worked hard to find the best merchandise at the lowest prices. Most of this work was halted when the stock market crash of 1929 and the Great Depression left Penney in financial ruin. Often managers said, God help this company if it ever falls into the hands of a mastermind.. The JC Penney Company was born. In 1902, its first year, the store cleared $8,000 on sales of more than $28,000. 2019Encyclopedia.com | All rights reserved. The foundation was restructured in 1999 as the Penney Family Fund, and is no longer affiliated with J. C. Penney Co., Inc., or its corporate giving program. In addition, Penney was personally liable when a Florida bank, where he served as board chairman, failed in 1930; he paid several million dollars to cover losses by bank depositors. Kruger, David D., "James Cash Penney: The Impact of a Main Street Merchant on Oklahoma,", This page was last edited on 18 January 2023, at 22:28. By clicking Accept All, you consent to the use of ALL the cookies. Even so, Penney thought his stores could have done better as the Depression ground on. Within a year, Penney was managing two more stores. He was losing $30,000 per year on the horse and mule breeding operation, or more than $300,000 in today's market. on the UP line northwest to Montpelier, Idaho. Within five years, his two partners sold their shares to him, and Penney began a frenzied nationwide expansion. The J.C. Penney Golden Rule Award was begun 11 years ago to recognize volunteerism. Jim was relentless. To that end, in 1952 he donated one of the world's most respected dairy herds to establish CAFNR's Foremost Dairy Research Center, west of Columbia. Penney was raised in Missouri by a father who doubled as a preacher and a farmer. Penney.". We also use third-party cookies that help us analyze and understand how you use this website. Dillard Department Stores, Inc. Contributing to this decline is the general cloud over bricks-and-mortar retailing as Amazon and other online sellers become larger and larger. To earn money he purchased a pig, fattened it, and sold it for a profit, then bought others. WyoHistory.org welcomes the support of the following sponsors. Annual sales exceed $10 billion. The companys message to all associates, whether managers or clerks, was the importance of serving the public, of keeping prices low, of living by the Golden Rule. In the liberal tradition: James Cash (J.C.) Penney Jr. Offering a wide variety of relatively inexpensive general merchandise, J.C. Penney stores appeared in every state in the United States. Toward one goal in unison. & quot ; the best way to format page numbers and retrieval dates ran stories! Money he purchased a pig, fattened it, and the butcher shop failed, will. Amazon and other online sellers become larger and larger of Pine St. ( US 189 and... 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