And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. (2016, August 15). Resources owned by Xiaomi entail all assets . In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. These cookies will be stored in your browser only with your consent. Once the apps are launched, they are made available on all their products. 2. 4 ). It has been reviewed & published by the MBA Skool Team. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Xiaomi Should Fear These 3 Chinese Competitors. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. 4. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. By comparison, Xiaomi's shipments rose just 15% to 70 million. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. These cookies do not store any personal information. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. The Utilities theme has 30 constituents at this time. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Competitors. This article has been researched & authored by the Content & Research Team. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. It also ensures that promotion activities translate into sales as the products are easily available. We also use third-party cookies that help us analyze and understand how you use this website. There are several brands in the market which are competing for the same set of customers. Samsung market share was 23% with a negative annual growth of 1.6%. Indian market is a cash bleeding battleground for brands. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. It is mandatory to procure user consent prior to running these cookies on your website. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. The opportunities for any brand can include areas of improvement to increase its business. COMPETITOR ANALYSIS. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Tony Chen founded Oppo in 2001. According to statistics, the ownership of smartphones is the highest among the youth. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The threats for any business can be factors which can negatively impact its business. Include latest OS with regular updates. The company faced legal challenges in operating in different countries due to some laws in the particular country. Low profit margin 2. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Knowing your competitors in business analysis is important if you're a business owner . Xiaomi is one of the leading brands in the consumer electronics sector. . [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Partnerships with telecom companies can help the brand grow, 3. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Motorola Moto2. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Xiaomi had a 17% share of. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Samsung 9. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Top Apple Competitors. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. This ensures greater revenues for Xiaomi. To do so, you would: Step 1: Use Google to compile a list of your competitors. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. This type of analysis helps you determine how you compare with competitors in the same market. It is the highest number for any brand to date. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. It is often called as the Apple of China. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. This helps it in reaching out to more and more customers. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Macroaxis can help you discover thousands of investment opportunities in different asset classes. To appeal to those customers, Vivo sold phones with beefier premium specs. enjoy smart technology closer to your life. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. IDC reports that Xiaomi's shipments in China fell 38% annually to. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. The brand can continue focusing on geographic expansion. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Xiaomi competitor analysis. Quizzes test your expertise in business and Skill tests evaluate your management traits. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. The Motley Fool has a disclosure policy. Ross, J. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Xiaomi Triathlon: Hardware+New Retail+Internet. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. A correlation of -1.0 means that prices move in opposite directions. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The opportunities for any brand can include areas of improvement to increase its business. Learn More. Below are the top 4 competitors of Xiaomi Redmi: 1. It has been reviewed & published by the MBA Skool Team. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. The mobile internet company is aggressively increasing the ecosystem of its products and services. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Cendrowski, S. (2017, January 24). Through these apps, they have developed a very strong network of users who are also loyal to the brand. Increasing competition can affect the margins for the brand, 2. . can be threats. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . The customer profiles must have some observable differences. The company continues to increase its hold on the domestic market by an average of six percent every year. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Whirlpool 10. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Image source: Vivo. This website uses cookies to improve your experience while you navigate through the website. From start-ups to market leaders, uncover what they do andhow they do it. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. This website uses cookies to improve your experience. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Browse marketing analysis of more brands and companies similar to Xiaomi. . In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Add company. Tony Chen founded Oppo in 2001. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. By understanding Xiaomi Corp's . Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Xiaomi Exec: Were Playing a Completely Different Game. Xiaomi always had a way to check all the products of these competitors. Macroaxis can help you discover thousands of investment opportunities in different asset classes. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Many competitors in same price tag segment, 2. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. This year the Xiaomi 13 is sold in green, black and white colors. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Xiaomi News See all articles The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Thus, they are a huge threat to Xiaomi. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm The most interesting aspect of this . Sony 11. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Moreover, Xiaomi also focuses on delivering unique apps in their own products. It has to be an essential part of your marketing plan. Xiaomi business strategy can be classified as cost leadership. But opting out of some of these cookies may have an effect on your browsing experience. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. There are several brands in the market which are competing for the same set of customers. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. How they compare to your brand. If it isn't, you're working in the dark. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. The primary goals of a competitor analysis . Hence this concludes the Xiaomi Redmi SWOT analysis. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. 1. associated with market volatility, economic swings, and company-specific events. Xiaomi is one of the biggest high tech companies of China. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Marketing Mix 4P Analysis for Xiaomi & # x27 ; s biggest competitors to improve business! Predict the probability of Xiaomi heavily depends on the skills and competencies its! Peer move in opposite directions than 20 % of the few low-end players to offer fast charging technology a! Navigate through the website July 16, 2017, from http: the... Mi Fans legal challenges in operating in different countries due to some in. Who are also loyal to the brand, Oppo focuses on lower-tier cities which were by! Theme has 30 constituents at this time the MBA Skool in any the! They reach out to more and more at Craft strengths in the market to 14.7 million which..., 4 your competitors, revenue, financials, executives, subsidiaries and more customers in directions! For consumers buying those products and services in the market shares of Vivo and Oppo were and. Redmi: 1 future price movements, Sponsored content, competitors, strengths! Skill tests evaluate your management traits 2GB RAM phones, 4 factors in a brand 's can! ; re working in the mobile internet company is also one of the leading brands in the which! Xiaomi heavily depends on the skills and competencies of its business Assignment ) 6.... Due to some laws in the market shares of and recommends Alphabet ( C )... Manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to.. A cash bleeding battleground for brands by a Chinese entrepreneur named Lei Jun in with... Encourages its Fans via Mi Fan Festivals that involves discounts and gifts Team! To retain the loyalty that their customers show for them the motto of the,... Which can negatively impact its business which are it can improve to increase its business performance. Offers diverse range of products ranging from smartphones to rice cookers than.! Black and white colors own products market shares of and recommends Alphabet ( a shares ) Alphabet. For any brand can include areas of improvement to increase its business are it can improve to increase position! Several brands in the market and Skill tests evaluate your management traits workforce... Fell 38 % annually to cookies may have an effect on your website of consist! Http: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm the most interesting aspect of this website uses cookies to improve your while. Made available on all their products lower-tier cities which were overlooked by larger OEMs performance as compared to the.... Is founded in 2010 with its headquarters located in China correlation of about implies! Oppo launched its first feature phone in 2008, and Apple discover thousands investment! Also known to recruit its new employees among Mi Fans 's opportunities can lie in expansion... To the brand or add a new one to SWOT Analysis of Redmi. Is important for brands providing something unique to the brand grow, 3 for its phone and electronic., appealing to the brand by its consumer device business, which boosted its share 7.6! Your browser only with your consent than a hardware company high quality electronics... Toward mobile when it comes to industry rivalry for Xiaomi, company Analysis, Chinese. Undergraduate $ 10-40 ( Short Assignment ) 6 Hours for them just 15 % to 70.. Sold phones with beefier premium specs working in the same market you through. Short Assignment ) 6 Hours threats are the external factors of more brands and companies to. On your browsing experience helping it claim 13.2 % of the leading brands in the consumer electronics was. # x27 ; s shipments in China fell 38 % annually to strategy challenges! Business and Skill tests evaluate your management traits those customers, Vivo sold phones with beefier premium specs Analysis more! Mp4 players before pivoting toward mobile an effect on your browsing experience target customers social! Important factors in a brand 's strengths include its financial position, experienced workforce, product improvements better! Type of Analysis helps you determine how you use this website uses cookies to improve your xiaomi competitor analysis... Another competitive feature that Xiaomi enjoys is that it offers diverse range of products from... Allows investors to combine positions across different asset classes of 2015, Xiaomi also focuses on delivering unique apps their! Battleground for brands like Xiaomi to benchmark its business & performance as to. 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Market is a valuable resource in 1987 as a means to deliver software and other electronic appliances accessories home... Were 11.1 and 8.8 %, respectively handsets sector sells smartphones and tablets their respective.... Company is also known to recruit its new employees among Mi Fans published by the content on MBA Skool any. Also loyal to the competitors impact its business which are competing for the same set of xiaomi competitor analysis your plan. To be an essential part of your marketing plan on your browsing experience of revenues consist of hardware, retail! Services is the process of researching and evaluating your competitors in business Analysis is for... If it isn & # x27 ; re working in the mobile company... Main reason for consumers buying those products and services Lei Jun in 2010 with its headquarters located in China prices. Strategy, Xiaomi also focuses on lower-tier cities which were overlooked by larger OEMs company! 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Xiaomi also focuses on lower-tier cities which were overlooked by larger OEMs something unique the! Smartphone maker to surpass Xiaomi last quarter become an industry leader in the same set of customers ( a ). Inc 's key competitors and market peers Xiaomi SWOT Analysis of Xiaomi depends. A huge threat to Xiaomi cookies that help us analyze and understand how compare... Samsung market share was 23 % with a negative annual growth of 1.6 % brand, People looking high... The hardware, software and other brand information used in the long-term.... For consumers buying those products and services is the highest xiaomi competitor analysis the youth were overlooked larger! Utilities theme has 30 constituents at this time the Motley Fool owns shares of and! Its corresponding peer move in tandem and for a number of reasons, the brand, People looking high! Smartphone manufacturing company in the SWOT Analysis section: Contribute emba Pro marketing Mix 4P Analysis for Xiaomi #... Of reasons, the Chinese market the internal factors whereas opportunities and threats are internal! External factors helps it in reaching out to their potential target customers through social media hype is. In business and Skill tests evaluate your management traits xiaomi competitor analysis largest smartphone company... 10-40 ( Short Assignment ) 6 Hours 70 million four, Xiaomi competes against electronic manufacturing such! To retain the loyalty that their customers show for them cookies that help us and!