Kakaotalk is next, with 80.1%. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. You can only download this statistic as a Premium user. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. 64% will return to a store they have already bought from in the past. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. What's new and trending on the blog? How can you save money on eCommerce fulfilment? Enter branded content. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. StatCounter. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. And, guess what? However, usage in this region looks quite different from that in the West. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. QQ works best on desktops and is mainly used to send emails or share files. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Business owners often go where their customers are. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Instagram is also quite popular with close to 60% of internet users using the platform9. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. All of them have different functions and purposes but are constantly improving and developing. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. It is available on various devices, including computers, mobile phones, and smart TVs. Listen up, marketers! There were 56.85 million social media users in Thailand in January 2022.. And Vietnamese social commerce shoppers are quite loyal. Nor do customers always go outside social platforms to purchase an item. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. There's also one 'surprise' social network coming out of Vietnam. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The favourite social media platforms of South-East Asia's young adults. It is important to note that there is localized preference such. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. But how should we make sense of this great data to improve our social media activities? Chart. Consider this: as of 2019, 360 million people in Southeast Asia went online. Use tab to navigate through the menu items. But social commerce is best at forging connections between sellers and buyers. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Learn more about how Statista can support your business. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. WHATS IN THIS REPORT? Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Euro Freelancers. People in this region tend to be turned off by spammy, in-your-face advertisements. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. So, how do you connect and market to the most densely populated continent? Close behind are Facebook and LINE, with 89.2% and 88% respectively. [1]Conversational commerce surging across Southeast Asia To use individual functions (e.g., mark statistics as favourites, set S-commerce is all about streamlining the shopping experience for customers. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Gone are the days of big-budget influencer sponsorships with celebrities. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. India has 448 million social media users, which comes out to about 32% of the total population. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Feeling the need for speed in your video content marketing strategy? Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. In some geographies, however, there are significant challenges. Consumers also love to spend big. There are many social channels in Asia, but the saturation can make it challenging to find the right one. This text provides general information. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? These are just some intriguing apps available and widely used across Asia. So the next question becomes this: How can you get your products to themand as quickly as possible? TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Theres also one surprise social network coming out of Vietnam. Fill out the form below to get started. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. 89.3% of the entire South Korean population are social media users. data than referenced in the text. Exportable files for easy reading, analysis and sharing. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. There's Beams, Spotify Podcasts, Twitter Space and more. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. . The top social networking platforms are Twitter, Instagram, and Facebook . Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. But which specific platforms attract the greatest share of the regions younger users? Different social media platforms have different market potentials, so it's important to choose the right one for your brand. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Curated marketplace for fundraising . In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. In, StatCounter. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. That equates to almost a million new users every day since this time last year. LINE is a Japanese messaging app that is popular across Asia. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. But fear not! How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. The most popular is YouTube, with 89.6% of internet users on the platform. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Register in seconds and access exclusive features. To learn more, visit www.moengage.com. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The silver lining is that Asia is still at the forefront of internet and social media usage. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Which Countries Use Social Media the Most? Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. This is according to Hootsuite's report. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Have you hopped on the social audio trend yet? In 2020, with 300 million users, India had the highest number of Facebook users across the world. Meanwhile, 36.6% use social platforms to fill their free time. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Interested in growing your business with us? Now you know where to reach your customers. This micro-blogging platform has over 560 million monthly active users. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. That's user-generated content, or UGC for short! In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Social media market share Asia 2022, by platform. It is a messaging app, similar to WhatsApp. There are various popular social media platforms in Asia. Social media has given brands more ways than ever to connect with customers. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. LINE has over 89 million monthly active users, which makes up about 70% of the population. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. There is only one major platform as far as Cambodians are concerned: Facebook. TheSee this and similar jobs on LinkedIn. 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